Rose, is the end result of a 3-week branding project given to us by Monina Velarde, a Designer at The New York Times. Our prompt was to interview an individual outside of the classroom setting and create a restaurant brand based on them. For me, I created a sweets cafe after interviewing my friend from high school, Taylor Rosenstock. The name rose came from the first part of her last name along with her reserved and shy personality.
Behind the scenes~