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Pucker was a 2 week branding test assignment given to me by the design agency, Idea Girl. The prompt was:  A new beauty brand, Pucker, has come to the Idea Girl Agency for a Brand Identity service. Pucker is a brand new skincare company that focuses on clean beauty for millenials. Pucker’s value proposition is that their products hydrate all skin types under any conditions. The Pucker team came to the Idea Girl Agency to create a cool brand design and some extra collateral. You have been assigned to complete the brand identity for their brand launch!
What the Brand Needed~
-Logo Suite, Type Suite, Color Palette, Icons, Patterns
-Business Cards, Product and Package Design, Bags, and a Billboard Design








3D type & icon exploration and old packaging iterations






11:50:37
Monday Nov 5 2018